Reliance Consumer Products Limited Acquires Velvette to Strengthen FMCG Portfolio

Reliance Consumer Products Limited (RCPL) has successfully acquired Velvette, the iconic FMCG brand that transformed the personal care industry with its pioneering sachet packaging. The acquisition includes a perpetual license for the brand, marking a significant step in RCPL’s strategy to build a robust and forward-looking business while breathing new life into India’s cherished heritage brands.

This move complements RCPL’s broader vision of offering global-quality products inspired by Indian values, making them accessible to consumers worldwide at an honest price. The addition of Velvette further strengthens RCPL’s commitment to revitalizing and growing India’s iconic legacy brands, catering to modern-day consumers.

businessday

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